Mita Sujan

Biography

Professor Mita Sujan serves as the Woldenberg Professor of Marketing in the Freeman School. She expands the Freeman School's influential networks across disciplines collaborating with faculty from across campus.
Professor Sujan's award-winning research has been published in the most prestigious journals in marketing and psychology and has garnered high citations and recognition by the academy. Her work has programmatically focused on the roles of emotion and cognition in decision making. Her current work is on motivating individuals to engage in healthy behaviors - specifically on how vulnerable consumers can be motivated to engage in preventive care. In this work, she collaborates with Tulane's Schools of Medicine, Public Health and Social Work.
She also draws on rich professional experiences in her teaching. Professor Sujan has worked in advertising, served as a consultant to advertising and marketing research companies, and served as an expert witness in cases on false advertising and brand name infringement.