Biography
Professor Rallabandi's research lies at the intersection of empirical industrial organization and quantitative marketing. It focuses on exploring the impact of digital and online marketing interventions, such as online sponsored advertising, on consumer behavior & decisions. While the substantive focus of his research is on the features of digital & online marketing he draws upon economics and behavioral literature to model the consumer behavior.
Courses
MKTG 4110 Marketing Research and Analytics
Education & Affiliations
Ph.D. in Management (Marketing), UCLA Anderson School of Management, 2022
M.A. Economics, University of Texas at Austin, 2015
PG Diploma in Economics, University of London, 2014
MBA, Indian Institute of Management Lucknow, 2011
Bachelors in Engineering, JNTU Hyderabad, 2004
