Hyung Sup "Zack" Bhan

  • Assistant Professor
Office Address GWBC - 402M
Phone 504-862-8077
Email hbhan@tulane.edu
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photo of Hyung Sup Bhan

Biography

Hyung Sup (Zack) Bhan is an Assistant Professor of Marketing at Tulane University. He holds a PhD and an MBA in Marketing from Kellogg School of Management, Northwestern University, and a BBA from Korea University. Before his graduate studies, he worked in a South Korean development bank. His primary research interests include customer value, social influence, and product unavailability in a multichannel retailing context. He teaches Marketing Research and Analytics and has received the Dean's Excellence in Teaching of Undergraduates Award. 

Courses

Marketing Research and Analytics

Research

  • Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach, Marketing Science (2023)

Education & Affiliations

PhD, Kellogg School of Management, Northwestern University, 2018
MBA, Kellogg School of Management, Northwestern University, 2012
BBA, Korea University, 2006