Eugina Leung

Biography

Professor Leung's research explores the influence of technology on consumer judgment and how it can hinder identity-based consumption. She also examines the role of language and culture in shaping consumer responses. Her work has been published in the Journal of Marketing Research and the Journal of Consumer Psychology.

She received her PhD in marketing from Erasmus University in the Netherlands and served as a visiting research scholar at the University of Chicago and the University of Zurich. She holds a master's degree in economics from Universitat Pompeu Fabra in Spain and a bachelor's degree in business administration from Hong Kong University of Science and Technology.